Print Design – Advertising
Trade Show Display
We explored several approaches. For the pre-release campaign, instead of focusing on the product benefits, we focused on the pain points of training a large number of volunteers like: Time Consuming, Poorly Attended, Expensive, and Cookie Cutter. These are areas Ministry Grid addresses. These teaser ads generated heavy traffic to the pre-release website and garnered better than expected sign-up for a free account to gain access to sample content.