Upward Bound Outreach
When we rebranded Upward Bound Outreach, they came to us with a second brand also. The Restoration House is it’s own effort, but falls under the umbrella of UBO. Once we established the UBO logo direction, we created The Restoration House logo with the illustration of the kid kneeling with the flag. We wanted to show a posture of surrender, but also strength and hope. The arrow in The Restoration House flag is the arrow from Upward Bound Outreach’s “o”. This gave a subtle tie between the two, but they also work independently from each other also.