Jay Thatcher

Creative Director, Senior UX Designer, Senior Art Director, Creative Team Leader, Brand Manager

At-A-Glance

Agency Type = Ad Agency, Design Firm, Corporate In-House (retail & healthcare), Marketing & Design, IT Application UX/UI Design

Positions Held = Creative Director, Art Director, Senior Graphic Designer, Creative Team Lead

Employers = HCA/Parallon IT&SMagneticVerb, Thatcher Design, HCA (contract), LifeWay, Anderson Thomas Design (now Anderson Design Group), Carden & Cherry (bought by Bohan Advertising)

Project Types & Experience = Responsive Web Design, Front-End Design (web applications & sites), UX – UI Design, Graphic Design, Concepting, Photo Shoot Art Direction, Photography, Video, Print, Product Packaging (toys, books, CDs, DVDs, box sets, curriculum, tour book, t-shirts, back packs, lunch boxes, school items), Direct Mail, Catalogs, Advertising, Web Ads, Email Marketing, Trade Show Displays, Point of Purchase / Point of Sale, Branding Style Guides,  …I haven’t designed kitchen sinks, but most everything else…

Skills & Characteristics = Creative Team Leadership and Oversight, Creative Direction, Art Direction, Brand Management, Copy Writing and Editing, Strong Collaboration, Detail Oriented, Strong Interpersonal and Communication Skills, Handle Crisis Situations, Ideation and Concepting, Evaluate Solutions Via Target Audience, Personas, and Business Objectives

Job Experience

HCA/Parallon IT&S
Responsible for User Experience and User Interface Design for healthcare web applications. Collaborate with business owners, subject matter experts, end users, other designers, developers, and database engineers. Provide static sketches, high fidelity mock-ups, coded prototypes (html, css, javascript) using SASS.

MagneticVerb
Oversee branding, website strategy and design, marketing campaigns, videos, user-interface design, and copy editing for corporations, small business, and nonprofit organizations. Provide solutions that meet marketing and operational objectives. Highlight: Produced five e-commerce stores and several videos.

Thatcher Design
Founder of Thatcher Design, creating marketing campaigns, branding and identity standards, web and print advertising, websites, product packaging, print collateral, trade show displays, and CD-Roms. Highlight: Designed an online application that my client charged their oil industry clients $100,000 per user, per year.

HCA
Collaborated with internal clients and developers to create user interfaces for applications, web and flash design, and designed print advertising and marketing collateral. Highlight: Managed a campaign consisting of posters, ads, pocket folders, one-sheets, training materials, and website to encourage doctors in HCA hospitals to adoption a new technology. Designed hospital websites and portals.

LifeWay Christian Stores
Creative team Leader of designers and copywriters to produce marketing materials during a corporate name change transition. I art directed photo shoots, oversaw the photography budget, designed point of purchase materials, in-store marketing, catalogs, and other direct mail pieces. Highlight: Art directed hundreds of photo shoots and led a talented team. Completed Zenger Miller Frontline Leadership Training.

Anderson Thomas Design
Managed own accounts which included toy companies, entertainment and publishers. Designed packaging, websites, advertising, marketing pieces, brochures, point of purchase materials, catalogs, and magazines. Highlight: Worked on Jurassic Park merchandising designs for Universal Studios.

Carden & Cherry Ad Agency
Worked on packaging design and marketing materials as a freelancer. Highlight: Worked on a logo for Wynona and product packaging design for Purity Dairies.

Honors & Awards

Multiple PIAS Graphic Award of Excellence; ICRS Impact Awards for Point of Purchase Displays and Banners; Two Linpac Awards – Display of the Month; BCA – First Place Award for CD-Rom Interface Design. Designs featured in P.O.P. Display magazine, Creativity magazine, and Dynamic Graphics magazine.

Education

On-Going
Education Zurb University, BC Gurus
Saint Louis Christian College
Bachelors of Science

Portfolios

MagneticVerb
Thatcher Design

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